3/16/2023 0 Comments Beancounter 2.12![]() Tickless support for x86-64, PPC, UML, ARM, MIPS.Important things (AKA: ''the cool stuff'').My older less tech savvy clients still get our respect, great service and advice. Remember the Y generation are the the new business owners of today. In this ever changing world of Internet, social media and new technologies, if you don’t keep up you will get left behind. Our clients love spending less time on their paperwork and more time working on their business. My staff and I can monitor how they are going, provide support and timely advice, fix mistakes on an ongoing basis by log in in real time and seeing exactly what they are seeing. Their business data is always up to date, allowing them to monitor cashflow and their profit and loss statements at the push of a button. ![]() Within a year most of my small business clients moved to Xero and the feedback has been great. It was therefore a no brainer that if my business could benefit and allow me to spend time with the data processing and more time working on the business then it made sense that my clients could benefit too. ![]() Moving my business to the cloud with Xero practice suite was the best thing I ever did for my own practice. Firstly, yes I am an Accountant and my clients get the benefit of my expertise, but I’m also a business owner and have a life outside of my work. 3 years ago I moved my practice to the cloud, changed to fixed fees for service which my clients love, started outsourcing and hired a marketing company. Emat 3.51 amĪfter over 30 years as an accountant and 17 with my own practice I totally agree that if you need to keep up to date with emerging technologies to stay in the game. How is your firm adapting to the changing environment and client needs? Talk to your Account Manager about how you can work with Xero to create the cloud strategy for your firm. And given the UK has historically been considered a more conservative market it appears the time has really come for change in the profession. I know from talking to my peers on the front line across the global Xero team, this new breed of firm is emerging everywhere. Fixed fees has lead to eliminating timesheets – reducing admin on staff and freeing them up to focus on the priority of delivering client service.Īs clients expect more from their accountant and more for their money, being able to advise them in real time, and the ability to manage all clients in one place, is increasingly important.Behind the ‘fee certainty’ message is often a fixed fee bundled service offering – so this changes the pricing model. Marketing messages are shifting from establishing professional credibility to “certainty of fees”, or “proactive help to grow your business”.With more of the firm’s staff having face time with clients this skill set has become increasingly important. ![]() The skill set accountants are hired on now includes client service skills.This has had a noticeable impact on three main areas that are all interconnected: The firm’s owners don’t tend to have the traditional portfolio of clients to deal with – instead they focus on running the business, making sure existing clients are happy and attracting new clients. The feedback I get from the SAM’s is that having a different profile of person at the helm of this new breed of accounting practice also has flow on effects to how the rest of the practice operates. With the direction of the accounting firm no longer driven primarily by someone with a background in doing traditional accounting work (such as annual accounts and tax preparation), the focus moves to marketing and business growth.Īs these practices become established with Xero they move on to Senior Account Managers (SAM’s). The subtle difference in many cases is the owner I talk to (or one of the owners) is not necessarily a qualified accountant but instead a business person/entrepreneur looking to take advantage of cloud disruption.įirms which are built as a partnership between accountants and entrepreneurs are thriving with the entrepreneur driving the business side and the accountant doing what they do best: providing expert advice to clients. In recent months I’ve noticed an interesting trend – more and more of these firms are being run primarily as businesses, not traditional accounting practices. In my role as Associate Account Manager for Xero UK, I deal with a large number of new Xero Accounting Partners in the early stages of their move to the cloud. ![]()
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